Recent News
Recent news from the Greater Dayton Advertising Community.
Announcing the 2013 Mercury Honorees
Announcing this year’s Mercury Honorees.
Click here for more information on the Mercury’s.
The 2013 Honorees are…
(trophy winners will be in bold following the June 5th event)
Best Ad Agency Rep
- Mark Tatone – Blue Dog, Inc.
- Karen Boyle – The Boyle Group
- Joe Scott – Cox Media Group Ohio
- Judy Wheeler – Joint Venture
- Danielle Deramo – Just Say It!
- Chris Wilguess – Kettering Health Network
- Kim Donnelly – LMG
- Phil Neal – LMG
- Jayne McDougall – McDougall Marketing Communications
- David Bowman – The Ohlmann Group
- Jim Hausfeld – The Ohlmann Group
- Linda Kahn – The Ohlmann Group
Best Ad Specialties Rep
- Shannon Thomas – Four Ambition
- Beth Lybrook – Halo
- Jocelin Baker – Logos @ Work
- Ashley Baker – Think Patented
- Mary Taylor – Yeck Brothers Company
Best Audio/Video Production Rep
- Brian Mercer – Boom Crate Studios
- Kelly Mercer – Boom Crate Studios
- Dan Suffoletto – DATV
- Rick Davis – DH Productions
- Jay Hain – Hain Technical
- Norm Kern – Kern Productions
- Richard Penner – Kern Productions
- Sam Manavis – Manavision
- Jim Hausfeld – The Ohlmann Group
- Brian Mills – UD Media Production Group
- Mike Kurtz – UD Media Production Group
Best Fulfillment/Mail House Rep
- Crissy Snyder – Cox Media Group Ohio
- Kim Noble – Dayton Mailing Services
- Bob Leibecke – ECR Business Solutions
- Dodie Leibecke – ECR Business Solutions
- Mark Kuns – Hands On
- Tammy Caserta – Think Patented
- Bob Yeck – Yeck Brothers Company
- Sherry Hang – Yeck Brothers Company
Best Large Format Printing Rep
- Brian Markland – ARC Document Solutions
- Jeff Jamieson – CQ Printing
- Mike Riley – Insignia
- Mike Short – Speedpro Imaging
- Jane McCoy – The Digital Fringe
Best Magazine Rep
- Roger Mackall – Cox Media Group Ohio
- Dave Ball – Dayton Magazine
- Eve Georgiou – Discover the Dayton Region
- Evelyn Yaus – Housetrends
- Peter DeMott – Reach Magazine
Best Media Buyer
- Marcia Chocinsky – Fahlgren
- Rose Schulz – Nova Creative
- Helen Mumaw – The Ohlmann Group
- Linda Kahn – The Ohlmann Group- Emeritus Honoree having won in 2007, 2008, 2009, 2010, 2011, 2012
- Sandi Link – WCH Marketing
Best Newspaper Rep
- Beth Korab – Cox Media Group Ohio
- Brad Castle – Cox Media Group Ohio
- Darryl Meier – Cox Media Group Ohio
- Erin Murdock – Cox Media Group Ohio
- Michelle Williams – Cox Media Group Ohio
- Susan Trangenstein – Cox Media Group Ohio
- Tina Rezash – Cox Media Group Ohio
- Dee Dee Nagle – Oakwood Register
Best Outdoor Rep
- Ann Berger – Commuter Advertising
- Joe Keys – Key-Ads
- Nick Keyes, Jr. – Key-Ads – Emeritus Honoree having won in 2007, 2008, 2012
- Stephen Keyes – Key-Ads
- Elle Greely – Lamar Advertising of Dayton
- Eric Braekel – Lamar Advertising of Dayton
- Michelle Millard – Lamar Advertising of Dayton
Best Photography Rep
- Greg Glass – AGI Studios
- Andy Snow – Andy Snow Photography
- Martin Biel – Biel Photographic
- John Rossi – John Rossi Photography
- Peter DeMott – Photos by Peter DeMott
- Robin Feld – Products2Pages
- Julie Walling – Walling Photography
Best Printer Rep
- Jim Kroger – Cox Media Group Ohio
- Brian Keller – CQ Printing
- Ben Carter – Creative Impressions
- Dick Harrod – Globus Printing & Packaging
- Ed Carter – Innomark
- Judd Plattenburg – Oregon Printing
- Mike Green – Oregon Printing
- Janice Madlinger – Progressive Printers
- Jeff Osborne – Progressive Printers
- Phil Bondie – Progressive Printers
- Ryan Livesay – Progressive Printers
- Stuart McNeil – RR Donnelley
- Dave McNerney – Think Patented
- Denny Rupert – Think Patented
- Mike Kroger – Think Patented
- Mike Toth – Think Patented
- Rich Baker – Think Patented
Best Radio Rep
- Shane Tincher – Clear Channel Dayton
- Amber Campbell – Clear Channel Dayton
- Dan Covey – Clear Channel Dayton
- Debbie Ziegman – Clear Channel Dayton
- Jeff Schroeder – Clear Channel Dayton
- Jenny Jacques – Clear Channel Dayton
- Kristen Burchfield – Cox Media Group Ohio
- Sally McNamara – Cox Media Group Ohio
- Susan George – Mainline Dayton
- Nick Wilson – WYSO
Best Signage/Exhibit Company Rep
- Jane McCoy – The Digital Fringe
- Rob Clements – Display Dynamics
- Elizabeth Riley – Insignia
- Mike Riley – Insignia
- Erica Howard – Select Signs
- Breine Tipton – Sign Dynamics
- Jeff Becht – Sign Dynamics
- Roger Peters – Signs Now
- Brian Curry – Speedpro Imaging
- Claudia Curry – Speedpro Imaging
Best Social Media Rep
- Carla Hale – The C-3 Group
- Sam Parker – Commuter Advertising
- Deb Purman – Cox Media Group Ohio
- Samantha Freels – Cox Media Group Ohio
- Carlos Scarpero – Dayton SEO Services
- Brian Gerhardstein – Five Rivers MetroParks
- David Bowman – The Ohlmann Group
- Patrice Hall – Real Art
Best Television/Cable Rep
- Mo Dillon – ABC22/FOX45/myTVDayton
- Brad Kestner – Cox Media Group Ohio
- Deb Purman – Cox Media Group Ohio
- Kerri Maloney – Cox Media Group Ohio
- Linda Stevens – Cox Media Group Ohio
- Sarah Banks – Cox Media Group Ohio
- Joanie Eldred – Time Warner Cable
- Karen Schimmoller – Time Warner Cable
- Lindsay Lauterbach – Time Warner Cable
- Mike Pickard – Time Warner Cable
- Shawn MacIntyre – WDTN/WBDT
- Terri Hunter – WDTN/WBDT
Educator of the Year
- P.R. Frank – Ponitz Career Technology Center
- Alexis Branham – school of advertising art
- David Bowman – school of advertising art
- Jessica Barry – school of advertising art
- Kelly Mercer – school of advertising art
- Matt Flick – school of advertising art
- Norm Vallone – school of advertising art
- Perry Edwards – school of advertising art
- Kyle Fisk – Sinclair Community College
- Jayne Matlack Whitaker – University of Dayton
- Kathy Kargl – University of Dayton
- Chuck Gulas – Wright State University
Newcomer of the Year
- Brian Mercer – Boom Crate Studios
- Kelly Mercer – Boom Crate Studios
- Christina Chaffin – Cox Media Group Ohio
- Wendy McCance – Cox Media Group Ohio
- Kenzie Klingenberg – Hafenbrack Marketing
- William Braeckel – Lamar Advertising of Dayton
- Mackenzie Graves – Nova Creative Group
- Ethan Muller – Sparkbox
Unsung Hero
- Evan Baker – Ariva
- Adina Salah – Commuter Advertising
- Cathy Wiley -Cox Media Group Ohio
- John Condit – Cox Media Group Ohio
- Craig Patrick – Dot-Click
- Jessica Watters – Five Rivers MetroParks
- Val Beerbower – TriComB2B
- Chris Fry – Hafenbrack Marketing
- Elizabeth Riley – Insignia
- Bridget Oaks – Instigate
- Kevin Johnson – Mandalay Creative
- Mackenzie Graves – Nova Creative Group
- Jim Hausfeld – The Ohlmann Group
- Linda Kahn – The Ohlmann Group
- Shannon Thomas – Our Life Outside
- Artie Toth – Oxiem
- Pat Parrish – Parrish Creative
- Nathan Summers – school of advertising art
- Tracy Gardner – school of advertising art
- Mike Fariello – Skyline Chili
- Linda Lee Rahn – The Fabulous Linda Lee
- Cliff Dye – Think Patented
- Think Patented
- Julie Walling – Walling Photography
Vendor of the Year
- To be announced at the Awards Ceremony
Membership Contest – $700 Prize Pack!
Do you know someone who could benefit from an AAF-Dayton membership? If so, refer them to us and we will follow up.
What’s in it for you?! Your referral will enter you to win a Fraze prize pack worth over $700! Visit http://aaf-daytonrocks.com/refer to make your referrals!
Membership in the AAF-Dayton carries with it a number of benefits such as educational and networking opportunities, as well as the chance to make some valuable friendships. Membership also carries with it some responsibilities. Members are to uphold ethical standards and practices in advertising, as well as the Association’s standards for membership, and code of ethics and conduct.
Membership is on an anniversary basis from when you join. Renewals will be based on your anniversary month.
Traditional Membership – $245.00
- Includes monthly meeting meals
- Includes AAF-Dayton membership
- American Advertising Federation (AAF) membership, a network of over 50,000 advertising professionals
- Meals at seven regular monthly meetings for you or your substitute
- Member price for AAF-Dayton special events–Hermes & Mercury Awards, Auction, Golf Outing and Dayton Creative Syndicate events
- Listing in the Roster
- Ability to post news on our website
- Member page on our website
- Opportunity to have a tabletop display at a monthly meeting (call to schedule your month)
- Bring up to three guests per year at member meal price. Additional guests will be at the non-member price. (Reservations required for all events.)
- Click here to select this level
Company Membership – $495.00
- Includes two AAF-Dayton memberships
- Two American Advertising Federation (AAF) memberships, a network of over 50,000 ad professionals
- Meals at seven regular monthly meetings for two company employees or guests
- Member price for AAF-Dayton special events–Hermes & Mercury Awards, Auction, Golf Outing and Dayton Creative Syndicate events
- Listing in the Roster
- Ability to post news on our website
- Member page on our website
- Opportunity to have a tabletop display at a monthly meeting (call to schedule your month)
- Any member of company can come to regular meetings at member meal price
- Bring up to six guests (non-company employees) per year at member meal price. (Reservations required for all events.)
- NOTE: Each additional person in company membership @ $155 per person
- Click here to select this level
Associate Membership – $170.00
- Pay for meeting meals only when you attend
- Includes AAF-Dayton membership
- American Advertising Federation (AAF) membership, a network of over 50,000 advertising professionals
- Member meal price for seven regular monthly meetings
- Opportunity to have a tabletop display at a monthly meeting (call to schedule your month)
- Member price for AAF-Dayton special events–Hermes & Mercury Awards, Auction, Golf Outing and Dayton Creative Syndicate events. (Reservations required for all events.)
- Listing in the Roster
- Ability to post news on our website
- Member page on our website
- Click here to select this level
Student Membership – $50.00
- Includes AAF-Dayton membership
- American Advertising Federation (AAF) membership, a network of over 50,000 ad professionals
- Student member meal price for seven regular monthly meetings
- Student member price for AAF-Dayton special events–annual Hermes & Mercury Awards, Auction, Golf Outing and Dayton Creative Syndicate events (Reservations required for all events.)
- Opportunity to have a tabletop display at a monthly meeting (call to schedule your month)
- Listing in the Roster
- Ability to post news on our website
- Member page on our website
- ELIGIBILITY: Must be full-time student to qualify for membership fees. AAF-Dayton may ask to see student I.D. Please enter I.D. number.
- Click here to select this level
Ohio Ad Tax Threat
We received the following from AAF’s Government Relations department. They are asking for our help. If you respond in any of the ways below, we’d appreciate if you let us know. Feel free to e-mail Sara at director@aafdayton.org.
Hearings have begun in the Ohio legislature on Governor Kasich’s proposed budget plan, which includes extending the sales tax to many services including advertising.
The House Ways and Means Subcommittee will be hearing testimony this week. Ways and Means will not vote on the bill, but will give recommendations to the Finance Committee which will approve, reject or modify the legislations.
The schedule for the Ways and Means Committee is:
Tuesday, March 5, 10:00 am, Statehouse room 113 from proponents and interested parties
Wednesday, March 6, 3:00 pm, Statehouse room 116, from opponents and interested parties
Thursday, March 7, 9:00 am, Statehouse room 116, all parties
Another subcommittee hearing may be scheduled next week and the Finance Committee is expected to conduct hearings later in the month.
It is very important that legislators hear from the advertising industry about our opposition to any tax on advertising. If you wish to testify at the Ways and Means hearing it is recommended that you contact Chairman Peter Beck’s office, but it is not necessary. You can simply go to the hearing and sign up there.
Even if you cannot get to Columbus to testify, please contact your state Representative and let him or her know of your opposition to any tax on advertising. You can find contact information for lawmakers through a search tool on the Ohio Legislature homepage. Talking points against the tax are listed below. Please feel free to personalize them to your business.
I urge you to disseminate this alert to you members. Please let me know if you or any of your club members are able to testify or get any response from your Representatives. Do not hesitate to contact me at crector@aaf.org or 202-898-0089 if you have any comments or questions.
Thank you.
Arguments Against a State Ad Tax
Placing a tax on advertising services and/or placement increases the cost of advertising. Because most clients operate on a fixed advertising budget, they will compensate for the tax by decreasing their advertising purchases. This will have a direct — and negative — impact on the advertising industry, economy, consumers and the state.
Advertising is the primary source of revenue for the print media and the sole source for broadcasters. A reduction in advertising would inevitably result in a loss of jobs and a decreased ability to provide quality content and programming.
Advertising is the engine that fuels the economy. Less advertising means fewer sales. Fewer sales mean reduced revenue and fewer jobs. Fewer sales also result in less sales tax revenue for the state.
Consumers will suffer. Advertising is an important source of information. In fact, the U.S. Supreme Court in the landmark Virginia Pharmacy case noted that for many people, the information in advertising is more important than news about current issues.
Prices may rise. Studies show that advertising fosters competition and helps lower the price of products and services. Less advertising means less competition.
National advertising dollars will leave the state. Marketers will move to markets where they can reach the most consumers with the fewest dollars.
Border markets will suffer. Media in markets close to the state line will lose money to untaxed media across the border.
Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
crector@aaf.org
Follow me on Twitter @ClarkRector1
202-898-0089
Find AAF on Facebook® & follow on Twitter
2013 Hermes/ADDY Winners
Congratulations to the 2013 Hermes/ADDY winners!
ADVERTISING FOR THE ARTS & SCIENCES
Gold & Judge’s Award
University of Dayton for University of Dayton – INTERSECTions
Silver
Real Art for Downtown Dayton Revival – Downtown Dayton Revival Branding, Poster and Website
Bronze
BTAS Creative Strategies Group for The Bach Society of Dayton – Bach Society of Dayton Season Brochure
Dayton Society of Natural History for DSNH – 2011 DSNH Annual Report
ManaVision, Inc. for DPAA – Dayton Performing Arts Alliance
Michael Williams for Miami University Middletown – Miami University Middletown Casper Lecture 2012
Public Media Connect – ThinkTV and CET for Public Media Connect – Antiques Roadshow: Cincinnati Invites
Sinclair Community College for Sinclair Theatre & Dance – A Spirited Season in Blair Hall Theatre
ADVERTISING INDUSTRY SELF-PROMOTION
Gold
Real Art for Real Art – Real Art Ro-Bros
The Ohlmann Group for AAF-Dayton – 2012 Hermes Awards Campaign
Silver
Genessa Health Marketing for Genessa Health Marketing – Genessa Community Hospital Campaign
Nova Creative Group for Nova Creative Group – Nova Holiday Campaign
Bronze
Be Bold Advertising for Be Bold Advertising – Brew Bold Mailer
Boom Crate Studios for AAF-Dayton – AAF-Dayton Pinewood Derby 2012
Folio Designhaus LLC for Folio Designhaus LLC – Foliozine
Real Art for Real Art – ShamRocked
The Next Wave for AAF-Dayton – Battle of the Brains
The Ohlmann Group for The Ohlmann Group – The Ohlmann Group Halloween E-blast
The Ohlmann Group for The Ohlmann Group – The Ohlmann Group Valentine E-blast
UD Media Production Group for AAF-Dayton – Hermes Awards Show Open
COLLATERAL MATERIAL
Gold
Paperreka stationery design for 12 musketeers – 12 musketeers 2013 calendar
Real Art for Sears Holding Corporation – Sears Toy Shop Manifesto
Silver
Dayton Society of Natural History for DSNH – Impressions of the Past Exhibition Catalog
Graphic Impact for Fort Piqua Plaza – Fort Piqua Plaza Executive Open House
LexisNexis for LexisNexis – Le Bernardin Invitation
Mandalay Baseball for Frisco RoughRiders – Frisco RoughRiders Season Tickets
Oxiem for Dublin, OH CVB – Dublin, Ohio CVB
Paperreka stationery design for paperreka – Woodland creature cards
Real Art for Cincinnati Children’s Hospital/Medical Center – 2012 Cincinnati Children’s Annual Report
School of Advertising Art for School of Advertising Art – School of Advertising Art Viewbook
Bronze
Aibrean’s Studio for April Sadowski – Lady From Day
AIMIA for Bob Evans – Bob Evans Pre-trip materials
AIMIA for Toyota Motor Sales – Toyota Sales Manager Campaign
Bing Design for SOCHE – Teaching & Learning Conference Materials
Graphic Impact for YMCA of Greater Dayton – YMCA Annual Meeting
Graphica, LLC for Momentive Specialty Chemicals – Momentive Wind Energy Brochure
Kargl Graphic Design for University of Dayton Student Development – UD Student Development Annual Report
Lastar Inc. for C2G – C2G Reseller Welcome Kit
Nova Creative Group for Zeal Coaching – Zeal Identity
Oxiem for Hughey & Phillips – H&P Anniversary Posters
Real Art for Dayton Development Coalition – Last Call at the Oasis Premier Invite
RonDuc: Art and Design for Dayton Air Striker’s Semi-Pro Basketball Team – Dayton Air Strkers 2013 Basketball
School of Advertising Art for School of Advertising Art – School of Advertising Art Orientation Invitation
School of Advertising Art for School of Advertising Art – School of Advertising Art Classroom Poster
The Marketing Formula for CareSource – 2012 CareSource Annual Report
Visual Marketing Associates, Inc (VMA) for Shantui Construction Machinery Co, Ltd – Shantui Brand Identity Standards brochure
Visual Marketing Associates, Inc (VMA) for Timsun Rubber Tire (Weihai) Co, Ltd – TIMSUN Excel Beyond brochure
Wright State University for Wright State University – Welcome Class of 2016
Wright State University for Wright State University – 45th Anniversary Booklet
CONSUMER OR TRADE PUBLICATION
Gold
Think Patented for Think Patented – the noodle
Silver
Graphica, LLC for Momentive Specialty Chemicals – Momentive Trade Ad Campaign
Bronze
LexisNexis for LexisNexis – Embrace the Cloud Ad
Visual Marketing Associates, Inc (VMA) for Timsun Rubber Tire (Weihai) Co, Ltd – TIMSUN Excel Beyond print ads
DIGITAL ADVERTISING
Gold & Best of Show
Real Art for Alien Workshop – Alien Workshop KTC 2012 Apocalypse Video
Gold
Oxiem for Growing the Cure Founding Partners – Growing the Cure Website
Real Art for University of Dayton – University of Dayton Pre-game Experience & Player Cards
School of Advertising Art for School of Advertising Art – School of Advertising Art – The Graduates
Silver & Judge’s Award
UD Media Production Group for University of Dayton – 90-Second Lectures
Silver
C-3 Group for Wright State University – Wright State University Instagram Scavenger Hunt
Fahlgren Mortine for Emerson Climate Technologies – Painted Copeland Scroll Compressor Facebook Voting
ManaVision, Inc. for Calvary Cemetery – Saying Goodbye Promo
Niche Productions for Sugar Creek Packaging Company – Sugar Creek
Oxiem for Columbus, OH – Experience Columbus Mobile Site
Oxiem for Greater Springfield, Ohio – Greater Springfield, Ohio Mobile Site
Real Art for Sears Holding Corporation – 2012 Fab 15 Site
steve greenblatt creat!ve, llc for Patient ProGuard/HealthCare Media Technologies, Inc. – Remote Control Condoms
Visual Marketing Associates, Inc (VMA) for Timsun Rubber Tire (Weihai) Co, Ltd – TIMSUN Excel Beyond video
Visual Marketing Associates, Inc (VMA) for Weichai PowerGen – Weichai PowerGen Power On. video
Bronze
Graphica, LLC for Emerson Climate Technologies – Emerson Climate Technologies By Degrees Video
Hafenbrack Marketing for Air Force Museum Foundation – Air Force Museum Foundation
LMG for GE Capital – GE Capital Facebook Video
LMG for Riverain Technologies – Riverain Technologies – Website
Mandalay Baseball for Dayton Dragons – Dayton Dragons Field Renovation Video
Nova Creative Group for Dayton Metro Library – Dayton Metro Library Video
Oxiem for Arts in Ohio – Arts in Ohio Website
Oxiem for Greater Springfield, Ohio – Greater Springfield, Ohio Website
Oxiem for Peerless Food Equipment – Peerless Mobile Site
Oxiem for Ridgewood, OH – Ridgewood, Ohio Book Promotion Website
Oxiem for Shopsmith / Ali Industries – Shopsmith Interactive Video
Real Art for Dayton First – Dayton First Four Promotion
Real Art for Frontgate Contract – Frontgate Contract Website
Real Art for The Children’s Medical Center of Dayton – Dayton Children’s Annual Report
School of Advertising Art for School of Advertising Art – School of Advertising Art – Conversations
TriComB2B for Emerson Climate Technologies – K-5 Display Video
UD Media Production Group for University of Dayton – UD Christmas Greeting
DIRECT MARKETING
Gold
School of Advertising Art for School of Advertising Art – School of advertising Art – Direct Mail
Silver
Midmark Corporation for Midmark Corp. – Dental “No One is Immune” Sterilizer Promotion
Midmark Corporation for Midmark Corp. – Barrier Free Vitals “Come Together” Promotion
Midmark Corporation for Midmark Corp. – Procedure Table Promotion “Extreme Performers” – Dealer & End-user Details
Bronze
AIMIA for Graybar – Graybar/GE Lighting Campaign
Lastar Inc. for C2G – C2G 2013 Calendar
LexisNexis for LexisNexis – Play ball …
Midmark Corporation for Midmark Corp. – SmartSim Follow-up/Launch
Think Patented for Think Patented – Marketing Myth Campaign
TriComB2B for Emerson Climate Technologies – K-5 Direct Mail
ELEMENTS OF ADVERTISING
Gold & Judge’s Award
Real Art for Alien Workshop – Alien Workshop KTC 2012 Apocalypse Skateboard Illustrations
Gold
Graphica, LLC for Graphica, LLC – Wheel of Destruction Illustration Campaign
Silver
C-3 Group for Wright State University – Wright State University HotSpot
Cox Media Group Ohio for Cox Media Group Ohio – Invisible Wound logo
Cox Media Group Ohio for Humane Society of Greater Dayton – Pawlitics without Politics
Dayton Society of Natural History for Fort Ancient – Bluegrass Festival logo
Folio Designhaus LLC for 5th Street Brewpub Co-op – 5th Street Brewpub Co-op
Hafenbrack Marketing for UDECX – UDECX Logo
Lastar Inc. for C2G – C2G Captain Connector Universe
ManaVision, Inc. for Calvary Cemetery – Saying Goodbye Promo
Niche Productions for Real Weld Systems – Real Weld Systems
Real Art for Cambium Technologies – Cambium Logo
Wright State University for Wright State University – Untitled
Bronze
Be Bold Advertising for Austin Swing Orchestra – Austin Swing Orchestra Logo
Be Bold Advertising for BandFrame – BandFrame Illustrations
Be Bold Advertising for It’s a Big, Big World with Martine – It’s a Big, Big World Illustrations
Boom Crate Studios for Boom Crate Studios – Boom Crate Studios Logo
Dayton Society of Natural History for Boonshoft Museum of Discovery – The Dome logo
Dayton Society of Natural History for Boonshoft Museum of Discovery – MWV Treehouse logo
Folio Designhaus LLC for Folio Designhaus LLC – Meet Flair
Graphica, LLC for Toys R Us – Toys R Us Kids R Us Logo
Hafenbrack Marketing for Davis Medical – Davis Medical Logo
Hafenbrack Marketing for Springfield City Schools – Navigate Success Logo
Just Say It! for All Attitude Fitness – All Attitude Fitness Brand Identity
Little Dirty Birdy Feet, LLC for Little Dirty Birdy Feet, LLC – Little Dirty Birdy Feet logo
ManaVision, Inc. for Horenstein Nicholson and Blumenthal – Everyone
ManaVision, Inc. for Lexus of Dayton – Surprise
Spark Space Creative for ReadySetSoar – 5 to Thrive logo
steve greenblatt creat!ve, llc for Sugar Camp – Sugar Camp Brand Platform
Wright State University for Wright State University – Reading Paul
Zumwald & Company for WinWholesale Inc. – Ken Enke: Half a Century at Win
INTEGRATED CAMPAIGNS
Gold
FORGE for Donet / DataYard – Donet Rename & Rebrand
Silver
FORGE for Montgomery Insurance – Montgomery Insurance Rebrand
Graphica, LLC for Holloway Sportswear, Inc. – Holloway 2012 – 13 “Plus” Campaign
Oxiem for Greater Springfield CVB – SO Springfield Campaign
Bronze
Kettering Health Network for Kettering Health Network – NICU level IIIB Opening Campaign
LMG for GE Capital – GE Capital – CC1 Enjoy Your Ride
The Ohlmann Group for Land of Illusion – Land of Illusion – “This is Real” Campaign
TriComB2B for Cummins Power Generation – Tier 4 Integrated Campaign
TriComB2B for Emerson Climate Technologies – K-5 Integrated Campaign
TriComB2B for FORTE Industries – Forte Fastest Growing Businesses Integrated Campaign
NEWSPAPER
Gold
Dayton Business Journal for Dayton Business Journal – Best Doctors Advertisement
Silver
Real Art for Premier Health Partners – Good Samaritan Heart Month Campaign
Bronze
Cox Media Group Ohio for Cox Media Group Ohio – Future of Journalism
Real Art for Midtown Athletic Club – Midtown Athletic Club Presidential Ad
NON-TRADITIONAL ADVERTISING
Gold
Real Art for Alien Workshop – Alien Workshop KTC 2012 Apocalypse Series
Silver
Real Art for Hobart – Hobart Dough-bot 60 quart Mixer
OUT-OF-HOME
Gold
Graphica, LLC for Zero Gravity – Zero Gravity Signage
Silver
Folio Designhaus LLC for 5th Street Brewpub Co-op – 5th Street Brewpub Co-op ~ Vehicle
Real Art for Wright State University – WSU Russ Engineering Atrium Graphics
Bronze
Key-Ads for Key-Ads, Inc. – Miami Township Gateway Feature
Mandalay Baseball for Dayton Dragons – Dayton Dragons Animated Headshots
The Ohlmann Group for Trimbach’s Body Shop – Trimbach’s Body Shop – “Wreckognize Outdoor Campaign 2012″
Wright State University for Wright State University – Take Five Semesters Transitions Campaign
Wright State University for Wright State University – Raj Soin College of Business Building Sign
PUBLIC SERVICE
Gold
Graphica, LLC for American Red Cross – Wheel of Destruction American Red Cross Posters
The Next Wave for Esrati For Congress – Panhandling my way to Congress
Silver
Graphica, LLC for Graphica, LLC – Wheel of Destruction 2012 Campaign
Kettering Health Network for Kettering Health Network – Protect Me: Flu Shot Campaign
LMG for Hospice of Central Ohio – Hospice of Central Ohio
LMG for The Mathile Institute – The Mathile Institute
Bronze
Dayton City Paper for Downtown Dayton Partnership – Last DAM Summer
Graphica, LLC for Graphica, LLC – Wheel of Destruction Online Game
Graphica, LLC for Graphica, LLC – Wheel of Destruction Mobile Website
Graphica, LLC for Graphica, LLC – Wheel of Destruction Intro Video
Spark Space Creative for Learn to Earn Dayton – Learn to Dayton Launch email series
Spark Space Creative for ReadySetSoar – 5 to Thrive website
The Ohlmann Group for Epilepsy Foundation of Western Ohio – Epilepsy Foundation of Western Ohio – “Mud Volleyball Recipe Invitation”
United Way of the Greater Dayton Area for United Way of the Greater Dayton Area – United Way Campaign Video
Visual Marketing Associates, Inc (VMA) for Aullwood Audubon Center and Farm – Aullwood Annual Report 2011–2012
Visual Marketing Associates, Inc (VMA) for National Aviation Heritage Alliance – NAHA/Vectren Dayton Air Show billboard
Windward Design Group LLC for Miami Valley Child Development Centers, Inc. – Blockbuster Production | Setting the Stage for School Readiness!
RADIO
Gold
The Ohlmann Group for Moeller Door Sales – Moeller Door Sales – “End of the World” Radio Campaign
Silver
Cox Media Group Ohio for Stanton Optical – Stanton Optical Campaign
SALES PROMOTION
Gold & Judge’s Award
Paperreka stationery design for 12 musketeers – 12 musketeers 2013 calendar video
Silver
AIMIA for Toyota Motor Sales – Toyota Dealer Principal Capaign
Graphica, LLC for Momentive Specialty Chemicals – Momentive UTEC Tradeshow Exhibit
Midmark Corporation for Midmark Corp. – Elevance Unit Launch
School of Advertising Art for School of Advertising Art – School of Advertising Art Catalog
Bronze
Folio Designhaus LLC for 5th Street Brewpub Co-op – 5th Street Brewpub Co-op
Graphica, LLC for Toys R Us – Toys R Us Kids R Us Packaging
Hafenbrack Marketing for UDECX – UDECX Packaging
Mandalay Baseball for Dayton Dragons – Dayton Dragons MVP Program Annual Report
Real Art for Hobart – Hobart Rotating Double-Rack Oven Tradeshow Display
UD Media Production Group for University of Dayton – New Student Welcome Event Video
Wright State University for Wright State University – Wright State University Nutter Center Lobby Display
TELEVISION
Gold
Mandalay Baseball for Frisco RoughRiders – Frisco RoughRiders TV Open
Silver
ManaVision, Inc. for Horenstein, Nicholson and Blumenthal – HNB Law
Real Art for Dayton First – Dayton First Four TV spot
The Ohlmann Group for Land of Illusion – Land of Illusion – “This is Real” TV
Bronze
Cox Media Group Ohio for Salvation Army – Salvation Army Kettle Call
Kettering Health Network for Kettering Health Network – Kettering Health Network Level III B NICU
Kettering Health Network for Kettering Health Network – Kettering Health Network Maternity
Kettering Health Network for Kettering Health Network – Kettering Health Network Robotic Surgery
ManaVision, Inc. for Lexus of Dayton – Surprise
Nova Creative Group for Dayton International Airport – Easy To and Through Commercial
UD Media Production Group for Benchmark Family Services – I Wish
The Best Ad That Never Ran
Gold
LMG for GE Capital – Belk
Silver
Dayton Business Journal for City of Springfield – City of Springfield Advertisement
Bronze
Cox Media Group Ohio for Midwest RV – Oh, the Places You will See
Real Art for SportsNet New York – SNY Poster
STUDENT ADDY Categories
The Dan Johnson Award for Creative Excellence
Alisha Homan, saa – Hilton Head Rebrand
Silver
Amber Brannon, saa – Nike Ad Series
Beth Morris, saa – greenenergyohio.org website
Brennan Goldsberry, saa – HAIKU Wine Label
Christian Slone, saa – Sly Fox Wine Packaging
Ethan Muller, saa – Down, Spot Wine Label
Ethan Muller, saa – Beano Ad Series
Ethan Muller, saa – Oscar Mayer Magazine Ad
Ethan Muller, saa – Rapid City Rebrand
Ethan Muller, saa – John
Hannah Bailey, saa – Shark Shack Identity
Jaimie Kasper, University of Dayton – Orpheus Art & Literary
Josh Hibbard, saa – Fahrenheit 451 Book Cover
Kaitlin Meme, University of Dayton – Sight, Sound
Kevin Sirak, University of Dayton – The Original Face Book
Kyle Rockhold, saa – Red Robot Wine Packaging
Kyle Rockhold, saa – infowars.com Ad Series
Kyle Rockhold, saa – The Rise and Fall of the Third Reich Book Cover
Tara O’Neill, University of Dayton – Caged Bird
Bronze
Adison Reddy, saa – Windex Magazine Ad
Alexis Brown, saa – Fishbone Wine Label
Alisha Homan, saa – What We Drink Wine Label
Ally Carroll, saa – Serenity II
Ammity Cocke, saa – Garnier Fructis Ad Series
Ammity Cocke, saa – Siemer’s Identity
Ashley Emrick, saa – Lone Wolf Wine Label
Ashley Young, saa – Olander Park System Website
Ashley Young, saa – Bike the Golden Gate Bridge Invite
Brennan Goldsberry, saa – Lava Magazine Ad
Christian Slone, saa – High Fidelity Book Cover
Ethan Muller, saa – Wired Magazine
Ethan Muller, saa – ethanmuller.com
Grace Winkler, saa – Katzingers Delicatessen Identity
Heather Davis, saa – Mike-Sell’s Pretzel Packaging
Heather Davis, saa – Play-Doh Magazine Ad
John Estoye, saa – nrrf.org Public Awareness Ad
Josh Hibbard, saa – A1 Label Design
Kate Crumrine, saa – Bar Louie Website
Kyle Rockhold, saa – Trojan Halo Packaging
Leo Gomez, saa – Diving In App
Megan Wynett, saa – Nashville Underground Identity
Shelby Owens, saa – Dingo Rawhide Packaging
Hermes Video
Pinewood Derby Stats & Pictures
Check out some of the pictures from the 2012 Pinewood Derby - http://www.flickr.com/photos/aafdayton/sets/72157632185808486/. Thanks to our saa photographers Laura Lyle & Karlie Jones!
Brian & Kelly Mercer of Boom Crate Studios created this awesome video: http://vimeo.com/54620928
People are already buying their cars for next year & we sell out at 40. Here’s the link to buy yours now.
The 2012 winners are:
TOP 5 FASTEST:
1 Boom Crate – Boom Crate Studios
2 Racing Legends – Bigmil Motorsports
3 Kauhuhu The Shark God – The Ohlmann Group
4 Real Wheel Drive – Real Art
5 Too Good To Be True – BBB
BIG IDEA Award – Awarded to the builder with the outstanding creative idea for a car—which, if you think about it, might not resemble a car. But it will clearly say, “Wow, great thinking.”
First Place – Hafenbrack
Second Place – Insignia
BEST DESIGN Award – This one goes to your favorite design jaw-dropper: it’s the best mix of of originality, proportion, shape, line, details, craftsmanship…and maybe a little blood, sweat, and tears.
First Place – Just Say It
Second Place – WCH
SPIRIT of the DERBY - This single award is presented at the discretion of the Derby’s Grand Poobah, and given to the participant who brings more than just a car to the event. They bring things like collaboration, great attitude, and inspiration.
Spirit of the Derby was awarded to Think Patented.
Promotional & Sponsorship Opportunities
Your AAF-Dayton serves as the Unifying Voice for Advertising in the Dayton area. As such, we provide a wide variety of programs and events benefiting this constituency – programs and events which also provide you opportunities to promote your company. Below is a menu of options available. We are also open to customizing packages.
We have packages for Monthly Meetings & Door Prizes, the Hermes Awards, and SummitUp. Click on the investment cost to purchase the package(s) of your choice.
HERMES/ADDY’s
The Hermes/ADDY competition the premier creative advertising competition in Dayton. Advertising companies, designers, clients and media collect their best work to enter into this competition, which are then judged by a team of outside advertising professionals. It all culminates in the Hermes/ADDY Awards Ceremony, attended by 350+ advertising and business professionals. Our print deadline is January 31st, so sponsorships must be purchased and files sent by that deadline.
We offer the following sponsorship levels, your benefits are listed below each:
Excellence Sponsor
Multiple “Excellence” sponsors will have the opportunity to sponsor particular categories in this year’s Awards Ceremony, attended by 350+ advertising and business professionals.
- Sign with logo at the category display in the exhibition room
- Two tickets to the Awards Ceremony
- Logo in program distributed to attendees
- Full page four-color ad in the program
- Logo in the show video at your category
- Live mention from the podium at the Awards Ceremony
- First right of renewal for the 2014 Hermes/ADDY’s
Merit Sponsor
Multiple “Merit” sponsors consist of both print and event exposure.
- Logo in program distributed to 350+ advertising and business professionals attending
- ½ page four-color ad in the program
- Logo in the show video
- Live mention from the podium at the Awards Ceremony
- First right of renewal to be Head Sponsor for the 2014 Hermes/ADDY’s
Program Ads
Program ads allow you promote your business in this event take away. Ads are also a great way of promoting client(s) for whom your work was recognized. All ads are four-color.
- 1/2 page – $400
- 1/4 page – $200
- 1/8 page – $100
Click Here to Purchase
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MONTHLY MEETING PARTNER
We provide 7 Monthly Meeting educational luncheons each program year (September – April). National speakers are secured for these meetings. 5 of these meetings are available to be sponsored. Your benefits are:
- Draped table at meeting to display your business
- Opportunity to put literature and giveaway items on the tables or attendee seats. Attendance ranges from 60-90
- Opportunity to contribute door prize(s)
- Five minutes to speak to attendees, which may include a video presentation
- Electronic logo with hyperlink on the AAF-Dayton website for two weeks before meeting and two weeks after meeting
- Company name and logo (with hyperlink where applicable) on all communications about your partnered meeting from the day of commitment forward, including a mailer to 600+ and e-mails to 700+
- Company logo included in the looping PowerPoint run during networking and lunch
- Two admissions to partnered meeting
- List of attendees names and company names
Investment: $500
(You may also purchase all 5 available meetings for $2,000)
DOOR PRIZE SPONSOR
Door prizes make our Monthly Meetings more exciting and you can participate in this excitement. Door prize must be at least $50 in value. Your benefits are:
- Draped table at meeting to display your business
- Five minutes to speak to attendees before drawing for your prize, which you may draw the winner
- Company logo included in the looping PowerPoint run during networking and lunch
- You may donate multiple door prizes to one meeting, however each must be at least $50 in value.
- You may donate to as many meetings as you wish and will receive these benefits for each meeting.
SUMMITUP
SummitUp is the area’s premier new media seminar, dedicated to exploring the integration of creativity, communication, and technology. SummitUp is presented by a team of Dayton organizations: American Advertising Federation-Dayton, American Marketing Association, Dayton Creative Syndicate, International Association of Business Communicators, Media Communications Association International, New Media Dayton, and Public Relation Society of America. We offer the following sponsorship levels, your benefits are listed below each:
Platinum Sponsorship – 2 available
- Premium table for 8 with table top signage
- Recognition at podium plus 5 minutes to speak from the podium
- Skirted display table at event – reach an audience of 400 + during this all-day event
- Banner behind podium (provided by sponsor)
- Option to distribute promotional material at tables
- Logo and/or ad in A/V loop – playing prior to event, lunch, and last keynote speaker
- Ad in Event Program (provided by sponsor)
- Branded logo id integrated in publicity video vignette of key note speakers – to be distributed via social media channels and on all 8 participating organizations’ Web sites
- Branded logo id integrated in all Internet postings/email blasts from all 8 participating organizations and their respective Web sites promoting event
- Logo and/or ad on Summit Up event Web site
- Category exclusive
Gold Sponsorship – 2 available
- Preferred seating for 4 with table top signage
- Skirted display table at event – reach an audience of 400 + during this all-day event
- Banner on side wall (provided by sponsor)
- Option to distribute promotional material in registration bags
- Logo and/or ad in A/V loop – playing prior to event, lunch, and last keynote speaker (provided by sponsor)
- Logo in Event Program
- Branded logo id integrated in all Internet postings/email blasts from all 8 participating organizations and their respective Web sites promoting event
- Logo on Summit Up event Web site
- Category exclusive
Silver Sponsorship – 4 available
- Reserved seating for 4
- Skirted display table at event – reach an audience of 400 + during this all-day event
- Banner on back wall (provided by sponsor)
- Option to distribute promotional material in registration bags (must be delivered at least one week prior to event)
- Logo on A/V loop – playing prior to event, lunch, and last keynote speaker
- Logo in Event Program
- Name mention in all Internet postings and email newsletter/email blasts from all 8 host organizations
- Logo on Summit Up event Web site
- Logo on all 8 hosting organizations’ Web sites promoting event
Table Sponsorship – 6 available
- Reserved table for 8 with table top signage
- Option to distribute promotional material in registration bags (must be delivered at least one week prior to event)
- Name listing on A/V loop – playing prior to event, lunch, and last keynote speaker
Awareness Sponsorship – 10 available
- Opportunity to distribute marketing materials in registration bags (must be delivered at least one week prior to event)
