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Recent News

Recent news from the Greater Dayton Advertising Community.

AAF-Dayton Members Give Back

AAF-Dayton members recently participated in a Habitat for Humanity build.  Thanks to volunteer coordinator Christy Mauch for setting it up.

Members who participated were:

  • Mariesa Bloom – School of Advertising Art
  • Mark Kargl – Real Art
  • Christy Mauch – Better Business Bureau of Dayton/Miami Valley
  • Roxann Patrick – School of Advertising Art
  • Fred Tuzzi

Thanks so much for your participation!

We will be having other opportunities to give back in the future.Habitat1Habitat2Habitat3Habitat4

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Announcing the 2014 Mercury Honorees

Announcing this year’s Mercury Honorees.

Click here for more information on the Mercury’s.

The 2014 Honorees are…

(trophy winners are in bold)

Best Ad Agency Rep

  • Nick Gaskins – Bing Design
  • Suzanne Wherly – Fahlgren Mortine
  • Judy Wheeler – Joint Venture
  • Danielle Deramo – Just Say It!
  • Phil Neal – LMG
  • Jayne McDougall – McDougall Marketing Communications
  • Larry Knapp – Nova Creative Group
  • Debby Sibert – Public Impressions
  • David Bowman – The Ohlmann Group
  • Helen Mumaw – The Ohlamm Group
  • Jim Hausfeld – The Ohlmann Group
  • Linda Kahn – The Ohlmann Group
  • Jason Farmer – Yaskawa Motoman

Best Ad
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Specialties Rep

  • Amy Brooks – Alley Cat Designs
  • Scott Driscoll – Alley Cat Designs
  • Jeff Steward – Associated Premium Corp.
  • Julie Grice – Classic Stitch
  • Gerri Hoover – LIZard Apparel & Promotions
  • Dan Bir – Randd & Associates
  • Jocelin Dean – Shumsky Promotional
  • Steve Falknor – Shumsky Promotional
  • Ashley Baker – Think Patented
  • Brad Sims – WC Sims Company

Best Audio/Video Production Rep

  • Brian Mercer – Boom Crate Studios
  • Kelly Mercer – Boom Crate Studios
  • Bryan Erdy – Cox Media Group Ohio
  • Rick Davis – DH Productions
  • Jay Hain – Hain Technical
  • Richard Penner – Kern Productions
  • Sam Manavis – Manavision
  • Rick Stull – Media Explosion
  • Kenny Mosher – Showdown Visual
  • Jim Hausfeld – The Ohlmann Group
  • Mike Kurtz – UD Media Production Group
  • Mike Cornett – Visual Media Concepts

Best Fulfillment/Mail House Rep

  • Jim Kroger – Cox Media Group Ohio
  • Christine Soward – Dayton Mailing Services
  • Linda Miller – Hands On
  • Mark Kuns – Hands On
  • Bernice Willis – Matt Brown & Associates
  • Mel Kelly – Mid Ohio Direct Marketing
  • Don Holzinger – TPR Industries
  • Bob Yeck – Yeck Brothers Company
  • Mary Taylor – Yeck Brothers Company
  • Sherry Hang – Yeck Brothers Company

Best Large Format Printing Rep

  • Brian Keller – CQ Printing
  • Mitch Hansen – CQ Printing
  • Scott Waggoner – Fleet Graphics
  • Elizabeth Riley – Insignia
  • Brian Curry – Speedpro Imaging
  • Claudia Curry – Speedpro Imaging
  • Jane McCoy – The Digital Fringe
  • Mark McCoy – The Digital Fringe
  • Chris Charles – Think Patented

Best Magazine Rep

  • Dave Ball – Dayton Magazine
  • Natasha Baker – Dayton Magazine
  • Jennifer Copas – Dayton Senior Magazine
  • Evelyn Yaus – Housetrends

Best Media Buyer

  • Rose Schulz – Nova Creative Group
  • Kelly Kooken – The Greene
  • Helen Mumaw – The Ohlmann Group
  • Linda Kahn – The Ohlmann Group- Emeritus Honoree having won in 2007, 2008, 2009, 2010, 2011, 2012

Best Newspaper Rep

  • Darryl Meier – Cox Media Group Ohio
  • Debbie Juniewicz – Cox Media Group Ohio
  • Erin Murdock – Cox Media Group Ohio
  • Joe Scott – Cox Media Group Ohio
  • Karen Curfman – Cox Media Group Ohio
  • Roger Mackall – Cox Media Group Ohio
  • Ron Fowler – Cox Media Group Ohio
  • Tina Rezash – Cox Media Group Ohio
  • Scott Carlson – Dayton Business Journal
  • Tristan Navera – Dayton Business Journal
  • Dee Dee Nagle – Oakwood Register

Best Outdoor Rep

  • Ann Berger – Commuter Advertising
  • Samantha Parker – Commuter Advertising
  • Joe Keys – Key-Ads
  • Matt Tolle – Key-Ads
  • Nick Keyes, Jr. – Key-Ads – Emeritus Honoree having won in 2007, 2008, 2012
  • Stephen Keyes – Key-Ads
  • Elle Greely – Lamar Advertising of Dayton
  • Michelle Millard – Lamar Advertising of Dayton
  • Tracy Rife – Lamar Advertising of Dayton

Best Photography Rep

  • Martin Biel – Biel Photographic
  • Alaina Fitzner – Dwelling Moments Photography
  • John Rossi – John Rossi Photography
  • Nicholas Falzerano – Nicholas Studios
  • Robin Feld – Products2Pages
  • Julie Walling – Walling Photography
  • Mark Werle – Werelegig Imaging Pixels + Motion

Best Printer Rep

  • Jim Kroger – Cox Media Group Ohio
  • Jeff Jamieson – CQ Printing
  • Ben Carter – Creative Impressions
  • Fred Polizzi – Minuteman Press
  • Judd Plattenburg – Oregon Printing
  • Mike Green – Oregon Printing
  • Doug Schmidt – Post Printing
  • Allen Haverkos – Progressive Printers
  • Chris Day – Progressive Printers
  • Janice Madlinger – Progressive Printers
  • Jeff Osborne – Progressive Printers
  • Rhonda McKinzie – Progressive Printers
  • Dale Lunce – Think Patented
  • Mike Kroger – Think Patented
  • Mike Toth – Think Patented
  • Rich Baker – Think Patented
  • Maria Gossard – Think Printing
  • Dave Westendorf – Westendorf Printing

Best Print/Specialties Buyer

  • Andy Carter – AIMIA
  • Cindy Zwayer – The Ohlmann Group
  • Doug Stone – University of Dayton

Best Radio Rep

  • Amber Campbell – Clear Channel Media + Entertainment
  • Dan Covey – Clear Channel Media + Entertainment
  • George Janky – Clear Channel Media + Entertainment
  • Jeff Schroeder – Clear Channel Media + Entertainment
  • Jenny Jacques – Clear Channel Media + Entertainment
  • Shane Tincher – Clear Channel Media + Entertainment
  • Tim Powers – Clear Channel Media + Entertainment
  • Dawn Spitler – Cox Media Group Ohio
  • Kristen Burchfield – Cox Media Group Ohio
  • Sally McNamara – Cox Media Group Ohio
  • Susan George – Main Line Broadcasting

Best Signage/Exhibit Company Rep

  • Brian Keller – CQ Printing
  • Andrew Suittor – Designs Now
  • Elizabeth Riley – Insignia
  • Jane Fiehrer – Sign Connection
  • Jeff Becht – Sign Dynamics
  • Brian Curry – Speedpro Imaging
  • Mike Short – Speedpro Imaging
  • Mark McCoy – The Digital Fringe

Best Social Media Rep

  • Susan Marticello
  • Chris Celek – Celek Media Consulting
  • Samantha Freels – Cox Media Group Ohio
  • Stephanie Kelly – Cox Media Group Ohio
  • Samantha Enslen – Dragonfly Editorial
  • Carlos Scarpero – Scarpero Signing and Web Design
  • Jessi Watters – Noir Marketing & PR
  • Betsy Woods – School of Advertising Art
  • Mike McMillon – Social Media Dayton
  • Jayme Soulati – Soulati Media
  • Carla Hale – The C-3 Group
  • David Bowman – The Ohlmann Group
  • Ian Bowman-Henderson – The Ohlmann Group

Best Television/Cable Rep

  • Mo Dillon – ABC22/FOX45
  • Tami Miller – ABC22/FOX45
  • Brad Kestner – Cox Media Group Ohio
  • Deb Purman – Cox Media Group Ohio
  • Kerri Maloney – Cox Media Group Ohio
  • LaTonya Victoria – Cox Media Group Ohio
  • Tina Rezash – Cox Media Group Ohio
  • Karen Schimmoller – Time Warner Media
  • Mike Pickard – Time Warner Media
  • Terri Hunter – WDTN

Educator of the Year

  • Rick Cartwright – New Media Dayton
  • Jessica Barry – School of Advertising Art
  • Kelly Mercer – School of Advertising Art
  • Matt Flick – School of Advertising Art
  • Natasha Baker – School of Advertising Art
  • Norm Vallone – School of Advertising Art
  • Ricardo Thompson – School of Advertising Art
  • Tony Neary – School of Advertising Art
  • Irene Dickey – University of Dayton
  • Kathy Kargl – University of Dayton

Newcomer of the Year

  • Susan Marticello
  • Mariesa Bloom – A Special Wish Foundation
  • Laura Fenlon – Cox Media Group Ohio
  • Tracy Rife – Lamar Advertising of Dayton
  • Laura Lyle – LMG
  • Kelly Ritteman – Oregon Printing Communications
  • Tony Neary – School of Advertising Art
  • Cameron Weimer – The C-3 Group
  • Mike Blackney – The Ohlmann Group
  • Kerry Collins – Time Warner Media

Unsung Hero

  • Amanda Pond
  • Fred Tuzzi
  • Sara McCatherine – AAF-Dayton
  • Christy Mauch – Better Business Bureau of Dayton/Miami Valley
  • Kelly Mercer – Boom Crate Studios
  • Samantha Parker – Commuter Advertising
  • Cathy Wiley -Cox Media Group Ohio
  • Erika Whiting – Heartland Federal Credit Union
  • Bridget Oaks – Instigate Social
  • Doug Lunne – LMG
  • Kevin Johnson – Mandalay Creative
  • Abbie Heaney – School of Advertising Art
  • Roxann Patrick – School of Advertising Art
  • Brad Cullman – The C-3 Group
  • Carla Hale – The C-3 Group
  • David Bowman – The Ohlmann Group
  • Emily Marshall – Think Patented
  • Jane Moon – Think Patented
  • Jason Pitman – Think Patented
  • Brian Mills – UD Media Production Group
  • Stephanie Griffin – Voss Auto Network

Vendor of the Year – Linda Kahn of The Ohlamm Group

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Free Lunch Offer for New Members

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2014 Hermes/ADDY Winners

Congratulations to the 2014 Hermes/ADDY winners!

And Congratulations to 2014 AAF Silver Medal recipient Jayne McDougall!

ADVERTISING FOR THE

ARTS & SCIENCES

Gold & Judge’s Award

ManaVision, Inc. for Victoria Theatre Association – Schuster 10th Anniversary

Silver

University of Dayton Media Production Group for University of Dayton – Celebrating the Arts

Bronze

University of Dayton for University of Dayton – Jud Yalkut : Visions and Sur-realities

 

ADVERTISING INDUSTRY SELF-PROMOTION

Gold & Judge’s Choice

Real Art for Real Art – Real Art Brand Manifesto

Silver

paperreka for paperreka – paperreka branding

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Real Art for Real Art – Real Art Website

Bronze

Graphica, LLC for Graphica, LLC – Bricks and Clicks Infovideo

Hafenbrack Marketing for AAF-Dayton – 2013 Hermes Awards – Market Penetration

Niche Productions for Niche Productions – Niche Productions “3D Animations”

Nova Creative Group for Nova Creative Group – Nova Love Video

Real Art for Real Art – Real Art Teletype Machine

 

COLLATERAL MATERIAL

Gold & Best of Show

Real Art for Bonbright Distributors, Inc. – Bonbright Manifesto

Silver & Judge’s Choice

paperreka for paperreka – 12 musketeers 2014 letterpress calendar

Silver

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Real Art for Air Force Research Laboratory

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Materials and Manufacturing Directorate – AFRL Brand Manifesto

Real Art for Bonbright Distributors, Inc. – Bonbright Identity

Real Art for Chronicle Books – The Fart Tootorial

Real Art for Chronicle Books – The Party Animal

Real Art for Cincinnati Children’s Hospital and Medical Center – Cincinnati Children’s Annual Report 2013

Real Art for Midtown Athletic Club – Midtown Athletic Member Brochure

Requarth Co. for Requarth Co. – My Project – Cabinet Sales

School of Advertising Art for SAA – SAA Catalog

Visual Marketing Associates, Inc (VMA) for The Wright Brothers USA – The Wright Brothers Brand Style Guide

Bronze

Dayton Society of Natural History for The Boonshoft Museum of Discovery – 2013 Boonshoft Gala Invitation

Fahlgren Mortine for NewPage Corporation – Code of Conduct Brochure

Folio Designhaus LLC for Fifth Street Brewpub – Fifth Street Brewpub ~ One Beer at a Time

Folio Designhaus LLC for Fifth Street Brewpub – Happy Birthday Fifth Street Brewpub Owner!

kargl graphic design for University of Dayton Student Development – University of Dayton Student Development Annual Report

Kettering Health Network for Kettering Health Network – Kettering Health Network Patient Cards

Kettering Health Network for Kettering Health Network – Kettering Health Network Service Lines

Kettering Health Network for Kettering Health Network – Kettering Health Network Stars

Kettering Health Network for Kettering Medical Center Foundation – 25th Anniversary Heart to Heart

LMG for Crown Equipment –

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Nova Creative Group for Ohio Head Start – Ohio Head Start Annual Report

Oxiem Brand Interactions for PolyOne Corporation – InVisiO Color Inspiration Guide

Oxiem Brand Interactions for PolyOne Corporation – InVisiO Overview Brochure

Requarth Co. for Requarth Co. – Requarth Co. Stationery

Requarth Co. for Requarth Co. – AIA Invitation – Cedar Grilling Planks

School of Advertising Art for SAA – SAA Numbers Brochure

School of Advertising Art for SAA – 2013 SAA Portfolio Show & Alumni Party Invitation

Spark Space Creative LLC for Rotary Club of Dayton – Rotary Club of Dayton Centennial

TriComB2B for Cummins Power Generation – Mission Critical

Visual Marketing Associates, Inc (VMA) for Schoolcraft College Foundation – Schoolcraft College The Bell Tower magazine

Wright State University for Wright State University – CSIC 2013 Brochure

 

CONSUMER OR TRADE PUBLICATION

Gold

Oxiem Brand Interactions for Mela Urban Bistro – MELA Consumer Campaign

Silver

Oxiem Brand Interactions for Springfield Chamber / CVB – Springfield Chamber Summer Arts Festival Ad

Think Patented for Think Patented – the noodle

Bronze

Graphica, LLC for Momentive – Making Ideas a Reality Full Page Ad

LMG for Yaskawa Motoman – Yaskawa Motoman Trade Publication Ads

Oxiem Brand Interactions for Springfield Chamber / CVB – Springfield Chamber Jazz Ad

Oxiem Brand Interactions for Springfield Chamber of Commerce – Springfield Chamber Consumer Ad

Think Patented for Think Patented – What’s on Tap?

TriComB2B for FORTE – FORTE Print Campaign

 

DIGITAL ADVERTISING – WEBSITES & MICROSITES

Gold

paperreka for paperreka – 12 musketeers 2014 letterpress calendar website

Silver & Judge’s Choice

Real Art for Sylvan Learning – Sylvan Website

Silver

Oxiem Brand Interactions for PolyOne Corporation – InVisiO Website

Real Art for Bonbright Distributors, Inc. – Bonbright Website

The C-3 Group for Rue Dumaine – Rue Dumaine Website

Bronze

Graphica, LLC for Sinclair Community College – Sinclair Foundation Capital Improvement Campaign Website

Graphica, LLC for Xavier University – Xavier Health Website

LMG for Éban’s Bakehouse – Éban’s Bakehouse Website

Real Art for Sears Holding Corporation – Sears Drop 5 in 30

Real Art for Sears Holdings Corporation – Sears Cardio Finder

Real Art for Sylvan Learning – Sylvan Mom Minded Blog

School of Advertising Art for SAA – SAA Website

The C-3 Group for Fry Straka – Fry Straka Website

The C-3 Group for TextPride – TextPride Website

DIGITAL ADVERTISING – VIDEO

Gold

Boom Crate Studios for Print It Forward – Print It Forward Teaser

Silver

Graphica, LLC for Nestle Purina – Liam’s and Sierra’s Journey Video

Nova Creative Group for VividBoard – VividBoard Patient Video

Real Art for Bonbright Distributors, Inc. – Bonbright Video

Real Art for R W Earhart Company – Earhart Manifesto Video

Real Art for Sylvan Learning – Sylvan Brand Video

School of Advertising Art for School of Advertising Art – What is Advertising Art?

The Ohlmann Group for CareSource – Humana – CareSource Covering the Commonwealth Video

Visual Marketing Associates, Inc (VMA) for National Aviation Heritage Alliance – National Aviation Heritage Area Video

Bronze

LMG for Drillinginfo – Drillinginfo Company Vision Video

LMG for GE Capital – CarCareONE Dealership Acquisitions Video

Niche Productions for Niche Productions – Rahal Letterman Lanigan Racing

Niche Productions for Niche Productions – YSI “IQ SensorNet System”

The Ohlmann Group for Hartzell Propeller – Hartzell Propeller Team AeroDynamix Video

DIGITAL ADVERTISING – DIGITAL ADS, APPS, & CAMPAIGNS

Gold

School of Advertising Art for School of Advertising Art – SAA Conversations – Timothy Goodman

Silver

Real Art for University of Dayton – University of Dayton Basketball Pre-Game Videos

TriComB2B for FORTE – FORTE Banner Ad Campaign

Bronze

Bing Design for Teradata Corporation – Omni-Channel eBook

LMG for Dell Inc. – Dell Global Events Playbook

Real Art for Octagon – THD Corso’s Cornhole Challenge App

The Ohlmann Group for Miami Valley Career Technology Center – MVCTC “Find Your Passion” Web Video Campaign

TriComB2B for Konecranes – The Steel Industry Experience

 

DIRECT MARKETING

Gold

Real Art for Sylvan Learning – Sylvan Brand Kit

Silver

Real Art for Dayton First Events – Hoopla Apparel

School of Advertising Art for SAA – Junior Senior Mailer

Bronze

Folio Designhaus LLC for Fifth Street Brewpub – Fifth Street Brewpub ~ Pub Merchandise

Kettering Health Network for Kettering Health Network – Kettering Cancer Care Find Your Way

LMG for GE Capital – CarCareONE Acquisitions Decision Maker Box

Mandalay Baseball for Mandalay Creative – RedHawks Season Ticket Renewal

Nova Creative Group for Fifth Third Bank – Million Dollar Quartet

 

ELEMENTS OF ADVERTISING

Gold

LMG for Éban’s Bakehouse – Éban’s Bakehouse Logo

Silver

Boom Crate Studios for Print It Forward – Print It Forward Teaser

Boom Crate Studios for Print It Forward – Print It Forward Teaser

Folio Designhaus LLC for Folio Designhaus LLC – 2013 A YEAR WITH FLAIR

ManaVision, Inc. for Victoria Theatre Association – Schuster 10th Anniversary

The Next Wave for Heartland Federal Credit Union – Gonna buy a car

The Ohlmann Group for Hartzell Propeller – Hartzell Propeller Props and Hops Logo

Bronze

Bing Design for Oregon Printing – Oregon Printing Communications logo

Boom Crate Studios for CareSource Humana – CareSource Humana Sanders Barn

Dayton Society of Natural History for Boonshoft Museum of Discovery – BMD Robotics Logo

Dayton Society of Natural History for Boonshoft Museum of Discovery – Haunted Overnight Illustration

Graphica, LLC for Aistream – Spotting the Airstream Infographic

Kettering Health Network for Grandview Medical Center – Seven Medical Spa Logo

Kettering Health Network for Kettering Health Network – Kettering Cancer Care Find Your Way

ManaVision, Inc. for Beacon Health System – Beacon Holiday Spot

Real Art for Dayton Children’s Hospital – Dayton Children’s Info Graphic

Real Art for Dayton First Events – Hoopla Logo

The Ohlmann Group for CareSource – CareSource Just4Me Infographic

The Ohlmann Group for Hartzell Propeller – Hartzell Propeller History Timeline

University of Dayton Media Production Group for University of Dayton – Giving a Voice to the Voiceless

Zumwald & Company, LLC for Barbara Hayde, President, The Entrepreneurs Center – Real Entrepreneurs Don’t Go It Alone

 

INTEGRATED CAMPAIGNS

Gold

Graphica, LLC for Vectren – VectrenChoice.com Integrated Campaign

The Ohlmann Group for Hartzell Propeller – Hartzell Propeller – Props and Hops Campaign

Silver

Kettering Health Network for Kettering Health Network – Kettering Cancer Care Find Your Way

University of Dayton Media Production Group for University of Dayton – I Love UD Campaign

Bronze

Cox Media Group Ohio for Cox Media Group Ohio

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– WHIO App Promo

Fahlgren Mortine for Emerson Climate Technologies Distribution Services – Electronic Unit Controller (EUC) Integrated Campaign

Graphica, LLC for Cova OBGYN – COVA Complete Women’s Practice Integrated Campaign

Kettering Health Network for Kettering Breast Evaluation Centers – Kettering Breast Evaluation Centers

Kettering

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Health Network for Kettering Health Network – How Much Is Your Heart Worth?

Shumsky Promotional for Shumsky – Up Close and Promotional

TriComB2B for FORTE – FORTE Multi-Media Campaign

 

NEWSPAPER

Bronze

Cox Media Group Ohio for Cox Media Group Ohio – Dayton Daily News Top Story

 

NON-TRADITIONAL ADVERTISING

Gold

Real Art for Bonbright Distributors, Inc. – Bonbright Entryway Floor

Bronze

Real Art for Dayton Visual Art Center – DVAC ArtToBuy Display

 

OUT-OF-HOME

Gold

Folio Designhaus LLC for Fifth Street Brewpub – Fifth Street Brewpub ~ Outdoor Pub Sign

Silver

Real Art for Wright State University – Wright State Student Union Graphics

Bronze

Graphica, LLC for Zero Gravity Sports Training – Zero Gravity Branded Enviroment Signage

Nova Creative Group for Hospice of Dayton – Hospice of Dayton Story Garden

Oxiem Brand Interactions for Springfield Chamber / CVB – SO Springfield Jazz Outdoor Campaign

 

PUBLIC SERVICE

Gold

Visual Marketing Associates, Inc (VMA) for Five Rivers MetroParks – Five Rivers MetroParks Hidden Nature Posters

Silver

Real Art for AIDS Resource Center Ohio – ARC Ohio Save-the-Date

The C-3 Group for Be Free Dayton – Be Free Dayton Website

Visual Marketing Associates, Inc (VMA) for Five Rivers MetroParks – Five Rivers MetroParks 2012 Annual Report

Visual Marketing Associates, Inc (VMA) for The Wright Family Foundation – Hawthorn Hill Interpretive Booklet

Bronze

McDougall Marketing Communications for Womanline Counseling Center – INSIGHT Eating Disorders Treatment Program

McDougall Marketing Communications for Womanline Counseling Center – INSIGHT Eating Disorders Treatment Program

Nova Creative Group for St. Vincent de Paul – St. Vincent de Paul Ads

Spark Space Creative LLC for ReadySetSoar – Read On! Super Reader Toolkit

Spark Space Creative LLC for ReadySetSoar – 2013 Readiness Summit Mailer and Guide

Spark Space Creative LLC for ReadySetSoar – 5 to Thrive Readiness Check-up Promotion

The Next Wave for Elect Esrati – Hoops Dayton

 

RADIO

Gold

Cox Media Group Ohio for Cox Media Group Ohio – Dayton Daily News: Your newspaper on any device

Bronze

Main Line Broadcasting for WDHT-FM Hot 102.9 – Beat The Hot Bank

Mandalay Baseball for Mandalay Creative – Dayton Dragons Kids Club

The Ohlmann Group for Stafford Jewelers – Stafford Jewelers “Christmas Memories” Radio Campaign

 

SALES PROMOTION

Gold & Judge’s Choice

paperreka for paperreka – 12 musketeers 2014 letterpress calendar video

Silver

kargl graphic design for The Urban Loft Boutique – The Urban Loft Boutique

LMG for Éban’s Bakehouse – Éban’s Bakehouse Packaging

Nate Stevens Design for Hicks’ Barber Shop – Hicks’ Barber Shop Signage

Real Art for Dayton First Events – Hoopla VIP Lounge

Real Art for DK Bicycle Company – DK Bicycle Packaging

Bronze

Graphica, LLC for OfficeMax – OfficeMax Services Center Retail Experience

Graphica, LLC for Toys R Us – Babies R Us Purely Simple Packaging

Hafenbrack Marketing for Ruf Briquetting – RUF Briquetting Metal Process

Kettering Health Network for Grandview Medical Center – Seven Medical Spa

LMG for Drillinginfo – Drillinginfo Sales Collateral

LMG for GE Capital – American Eagle Omnichannel Experience Video

Mandalay Baseball for Mandalay Creative – Dayton Development Coalition: Building Opportunities

Nova Creative Group for Sogeti – Crash Test Dummies

Real Art for Crown Equipment – ROI: Crown InfoLink Forklift Fleet and Operator Management

Real Art for ITW Food Equipment Group – Vulcan PowerFry Display

Think Patented for Think Patented – Big Stuff Sales Kit

 

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Real Art for Midtown Athletic – Midtown Tennis Commercials

Silver

Cox Media Group Ohio for Cox Media Group Ohio – Dayton Daily News TV: Your newspaper on any device

Graphica, LLC for Vectren – VectrenChoice.com TV Commercials

Kettering Health Network for Kettering Health Network – Touchdown Teddy Bear

Kettering Health Network for Kettering Health Network – Kettering Breast Evaluation Centers

The Ohlmann Group for Miami Valley Career Technology Center – MVCTC “Find Your Passion” TV Campaign

Bronze

Boom Crate Studios for Kettering Health Network – Kettering Health Network ER Campaign

Cox Media Group Ohio for Cox Media Group Ohio – News Center 7 Summer Weather Promo

Cox Media Group Ohio for Lifestyle Kitchen and Design – Lifestyle Kitchen Designs

Hafenbrack Marketing for Catholic Schools of Cincinnati – Catholic Schools of Cincinnati

Kettering Health Network for Kettering Health Network – Kettering Cancer Care

ManaVision, Inc. for Beacon Health System – Beacon Holiday Spot

Mandalay Baseball for Mandalay Creative – MacTown Branding

Real Art for Sports New York – SNY More Sports Commercial

WKEF/WRGT for WKEF ABC22 – Only One Feud

 

The Best Ad That Never Ran

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Real Art for CareSource – CareSource Ad Campaign

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LMG for LexisNexis – LexisNexis Concept Print Ads

Real Art for CareSource – CareSource Ad Campaign #2

 

STUDENT ADDY Categories

The Dan Johnson Award for Creative Excellence

Laura Lyle, School of Advertising Art – Lawless Limited Edition Packaging

Dan McQuiston, School of Advertising Art

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Moriah Anderson, School of Advertising Art – Anthem Book Cover

Sarah Dunaway, School of Advertising Art – Iams Ad

Madeline Herbert, University of Dayton – It’s No Yolk, Breakfast is Free

Stephanie King, School of Advertising Art – Honey Maid Packaging

Megan Mahon, School of Advertising Art – C.O. Bigelow Newsletter

Kaitlin Meme, University of Dayton – Just the Same—Chapbook

Caleb Orecchio, School of Advertising Art – Miracle Whip Magazine Ad

Jeremy Purvis, School of Advertising Art – Chipotle Ad Series

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Megan Althaus, University of Dayton – Geologic Timescale

Lauren Banfield, University of Dayton – Creating Identities: Semiotic Theory as Applied to Visual Messages

Sam Bidwell, University of Dayton – Stages of Grief

William Blum, University of Dayton – Valor

Nikki Brown, School of Advertising Art – Autism Speaks Magazine Ad

Nicholas Cooper, University of Dayton – A Stitched Story

Cody Huston, School of Advertising Art – American Eagle Outfitter Retail Theme

Adam Keller, School of Advertising Art – The Doors of Perception Book Cover

Stephanie King, School of Advertising Art – Dayton and Montgomery Co. Public Health Website

Stephanie King, School of Advertising Art – Hamburger Wagon Website

Stephanie King, School of Advertising Art – Ugly Doll Limited Edition Packaging

Zach Lowry, School of Advertising Art – Craftsman Magazine Ad

Laura Lyle, School of Advertising Art – Farm Hand App

Kaitlin Meme, University of Dayton – Orpheus Art & Literary Magazine

Demi Miller, School of Advertising Art – Elephants on Acid Book Cover

Brooke Overly, School of Advertising Art – WWF Magazine Ad

Molli Ross, School of Advertising Art – Divvy App

Molli Ross, School of Advertising Art – NASA Kids’ Club

Erin Sanner, School of Advertising Art – Blind Bob’s Website

Erin Sanner, School of Advertising Art – The Outsiders Book Cover

Alex Woltz, School of Advertising Art – American Apparel AD Series

 

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Ad Review Council Decision

DAYTON, OHIO, August 19, 2013 – The Advertising Review Council (ARC) recently rendered a decision regarding a license claim Handyman Home Repair made in its advertising. Specifically, the ARC requested the company provide proof of the license designation.

According to your BBB’s Code of Advertising, the composition and layout of advertisements should be such as to minimize the possibility of misunderstanding to the reader. In addition, your BBB’s Code of Advertising advises an advertisement as a whole may be misleading although every sentence separately considered is literally true. Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

Handyman Home Repair hasn’t provided substantiation of its advertising claim per the Advertising Review Council’s decision. The company’s BBB business review currently reflects the company’s lack of response to the ARC’s decision.

On February 21, 2013, your BBB requested Handyman Home Repair to revise its advertising. This request was based on the Ohio Revised Code addressing display of license and your Better Business Bureau’s Code of Advertising. Your BBB contacted the company several times by mail and phone, however the advertising was not revised. Therefore, a hearing with the ARC was scheduled to give the company the opportunity to present its case before a panel of advertising industry representatives.

Your Better Business Bureau requested Handyman Home Repair participate in the hearing held on May 23, 2013. The ARC’s decision indicated the company should substantiate its advertising claims. Handyman Home Repair didn’t attend the hearing or indicate acceptance of the ARC’s decision.

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Business Bureau, visit www.bbb.org or call (937) 222-5825 or (800) 776-5301.

The American Advertising Federation-Dayton was founded in 1911 to encourage public recognition of advertising as a profession and enhance the marketing skills of its members. Visit www.aafdayton.org for more information.

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