Sign Up for our E-mail Newsletter

Recent News

Recent news from the Greater Dayton Advertising Community.

Account Executive Opening

Account Executive

Fahlgren Mortine, a nationally recognized independent marketing and communications agency, is looking to add a marketing and communications account executive to its team in Dayton, Ohio.

Responsibilities may include:

  • Supports the day-to-day marketing and communications responsibilities of assigned accounts
  • Develops a thorough understanding and knowledge of clients’ businesses and their competitive environments
  • Contributes to the development and execution of account plans
  • Moves projects from initiation to completion effectively and efficiently
  • Supports media relations campaigns via development of strategic media lists and editorial calendars, as well as creative story angle development
  • Develops editorial media contacts and relationships with key media
  • Prepares a full range of written materials including creative briefs, press releases, bylined articles, client correspondence and reports
  • Contributes to the development, execution and measurement of social media campaigns
  • Writes background materials, assists in development of client presentations, helps implement account programs and may maintain regular contact with client(s)
  • Assists in developing and executing events, including managing logistics and associated budgets
  • Accountable to partner with appropriate staff on new business activity
  • Develops a thorough understanding of the entire marketing and communications landscape to support integrated programs
  • Maintains awareness and understand of new marketing and communications technologies and techniques

Qualifications:

  • 1-3 years of marketing and communications experience, preferably in an agency setting
  • Strong critical thinking, research, project management, communications, writing and presentation skills
  • Proficiency using AP Style is preferred
  • Solid media relations and social media experience
  • Proven understanding of marketing and communications, social media and online and traditional media
  • Strong organizational skills and demonstrated ability to multitask and balance priorities
  • Ability to take initiative and embrace assigned responsibility; will work independently and in team settings
  • Excellent attention to detail, including proofreading
  • BA/BS in advertising, public relations, strategic communications, journalism or related fields
  • Ability to travel – approximately 15% travel may be required (majority of travel is between agency and client location, as well as between agency locations)

To apply, please submit your cover letter, resume and salary requirements for this position here: https://careers-fahlgrenmortine.icims.com/jobs/1167/account-executive%2c-marketing-and-communications/job.

Please, no phone calls. Relocation will not be provided.

Fahlgren Mortine is an Equal Opportunity Employer.
Posted 1/13/15

Read More

Hermes Awards Ceremony – Reservations Open

Join your peers for AAF-Dayton’s romantic Valentine’s dinner for 400 as we recognize the best advertising from 2014 in the Greater Dayton Area.

Event Timing

  • Awards & Display with hors d’ouevres and cash bar:  6:00 – 7:30pm
  • Banquet Dinner (menu selections below) and cash bar: 7:30-8:45pm
  • Awards Presentation: 8:45pm (cash bar will remain open)

Pricing

  • Display reception, dinner & awards ceremony – $60 for members, $75 for non-members
  • Display reception and awards ceremony option (no dinner) – $35 for members, $45 for non-members
  • Table of 10 Sponsorship – includes display reception, preferred dinner seating with company name on table, and a 1/2 page ad in the program – $800 for the first table and $700 for each additional table.  This option will not be available after the reservation deadline.
  • Payment must be received with reservations
  • AAF-Dayton Traditional, Associate & Student members are allowed to bring 1 guest at the member rate.  Any additional are at the non-member rate.  Company members are allowed to bring everyone at the member rate as a benefit of that membership level.
  • When you reserve, you will need to go through all the steps, otherwise your reservation may not go through.  If you do not receive a confirmation e-mail, it did not go through.
  • This is a seated event.  When you arrive at the event, there will be a list by company name with your table number.  We will have the list on our website a few days before the event as well.
  • For dinner attendees, your meal tickets with menu selection will be in an envelope at your table with your company name on it.  If your group has multiple attendees, the envelope will be at the first table listed on the seating list and you may distribute to your attendees at all your tables.

Reservation Deadline

  • February 2, 2015 is the reservation deadline
  • Reservations made after this date will cost an additional $25 per person

Menu Selections (you will need to let us know your choices when you reserve)

  • Boneless braised short ribs with a demi red wine glaze
  • Chicken marsala – marsala wine and mushroom sauce
  • Vegetarian napoleon – layers of seasonal fresh vegetables, tomato pesto, fresh herbs and tomato coulis

Dress

Dress for the Hermes is what you might wear to a wedding.  Many men wear suits, although we also see some in more casual attire.  Many ladies wear evening attire, anything from cocktail dresses or dressy pants/tops, to floor-length gowns.

If you have any questions on any of this, please don’t hesitate to e-mail Sara McCatherine at director@aafdayton.org or call her at 937-248-4697.


Marriott Romance Package

Because this year’s Hermes is on Valentine’s Day, the Marriott is offering a limited number of “Experience Romance” packages for those who wish to make a night of it.  Here are the details:

Deluxe Room (King or Double)
Breakfast in Bed through Room Service
Bottle of Champagne Delivered to room at check-in
Box of Deluxe Chocolates
Turndown Service
Late Checkout at 3pm

Call 937-223-1000 and use promotional code: RMPD
Only 20 rooms available!

Read More

Hermes Call for Entries

Hermes 2015 from Boom Crate Studios on Vimeo.

 
 

HERE’s WHAT YOU NEED TO DO TO ENTER:

  • Download the rules & categories.  You’ll find the ones for professionals here and the ones for students here.  These are the only rules used for this competition.
  • Look through your work and decide what you want to enter and in which categories.
  • Log on to the online entry site here.  Input your entry information and a digital copy of the entry (you will still submit a physical entry, except in the categories indicated in the rules where you won’t).
  • You may pay for your entries online when you finish inputting them.
  • Follow the directions on the entry envelope insert about the number of entry forms needed (2), the Manifest Form, etc.
  • WE WILL NOW BE ACCEPTING LATE ENTRIES on TUESDAY, January 13th from noon – 1pm at Yeck Brothers, 2222 Arbor Blvd.  Late entries will include a $25 per entry late fee.
  • If you have any questions, please feel free to e-mail Sara McCatherine at director@aafdayton.org or call her at 937-248-4697.

Read More

Front End Developer Opening

Front-End Web Developer

Graphica is seeking an experienced front-end web developer to work closely with design and marketing teams to create a variety of projects including websites and digital advertising materials.

Responsibilities include planning, construction and maintenance of websites and other interactive projects

Apply at http://www.graphicadesign.com/careers/web-developer
Posted 12/30/14

Read More

VP, Marketing & Communications Opening

Vice President, Marketing and Communications, Business-to-Business

This individual is responsible for leadership and overall management of integrated industrial and technology business-to-business client accounts. This individual also drives long-term business building, the development of marketing and communications strategies, oversees account team management and has overall accountability for assigned client budgets and planning.

Responsibilities may include:

  • Collaborates with a team to develop globally integrated marketing and communications campaigns for business-to-business clients
    • Deeply engages in clients businesses, including but not limited to HVAC (heating, ventilating, air conditioning), data center and information technology
    • Develops strategies and tactics for brand architecture, definition, engagement and guidelines, as well as digital and traditional advertising, direct marketing, customer events and trade shows, thought leadership content (print, video, digital), media relations and social media
    • Moves projects from initiation to completion effectively and efficiently
    • Understands the integrated relationship among advertising, branding, creative, digital, media planning and buying, public relations and research employees
    • Seeks to develop and implement new programs for clients with little direction
    • Employs new marketing and communications technologies and techniques, such as marketing automation
  • Leads and builds meaningful client relationships based on value-added counsel, understanding of the client’s business, responsiveness, and high quality deliverables from the agency account team
  • Manages internal team activity to ensure the appropriate resources are assigned, prepared and capable to deliver impactful programs and tactics within agreed upon timelines
  • Establishes and grows relationships with client’s senior management team members
  • Oversees and manages all financial aspects of client relationships including, but not limited to compliance to contracts/agreements, billing, write-offs, etc.
  • Communicates client issues effectively to appropriate agency leaders
  • Owns accountability to ensure team is achieving company performance metrics
  • Participates in agency new business efforts; may be a member of the new business pitch team
  • Provides leadership and coaching to account teams and direct reports (if applicable)
  • Stays abreast of trends within business-to-business industries to deliver clients the best integrated marketing and communications results

 

Qualifications, experience and travel:

  • At least 10 years of marketing and communications experience; preferably working in an agency setting
  • Results-based marketing and communications experience working in one or more of the following areas: HVAC (heating, ventilating, air conditioning), data center, information technology, manufacturing/industrial, technology, and supply chain management and logistics
  • Demonstrates a thorough understanding of marketing and communications in the business-to-business landscape and the ability to understand clients’ businesses and their competitive environments
  • Proven experience working in an account leadership role
  • Proven client-facing experience with a demonstrated strategic approach in offering marketing and communications solutions to meet client’s needs
  • Extremely organized and detail-oriented with a demonstrated ability to multi-task and balance priorities
  • Excellent research, writing, presentation, management and conflict-resolution skills
  • Ability to manage and motivate internal team to achieve a common goal
  • BA/BS in marketing, public relations, communications, journalism or related fields
  • Ability to travel – approximately 25% travel may be required (majority of travel is between agency and client location, as well as between agency locations)

To apply, please submit your cover letter, resume and salary requirements for this position here: https://careers-fahlgrenmortine.icims.com/jobs/1164/vice-president%2c-marketing-and-communications%2c-business-to-business/job.

Please, no phone calls. Relocation assistance will not be provided.

Fahlgren Mortine is an Equal Opportunity Employer.
Posted 12/5/14

Read More

Stuffed Animal Collection

AAF-Dayton is joining forces with the Victoria Theatre Association and ABCF22/FOX45 to collect stuffed animals.  We will be collecting them at our December 4th meeting.  The animals collected will benefit the brave children who must spend the holidays at Dayton Children’s Hospital. What better way to show love and compassion to local children and their families than to take presents to them during their hospital stay.

All stuffed animal donations must be new with the tags attached, in accordance with Dayton Children’s Hospital donation policy.

If you are unable to make the meeting and wish to donate, contact Sara McCatherine at director@aafdayton.org or 937-248-4697.  The animals will be delivered on December 11th, so we will need them before then, so we can get them where they need to be to meet that date.

Read More

Marketing Copywriter Opening

Marketing Copywriter

Do you say “oo!” out loud when you have a brilliant creative idea? Can you translate tech-speak into English in your sleep? Are you proofing this posting as you read it? Our growing software company needs a talented marketing copywriter to join our team. With your passion for words you will concept and write compelling messages to communicate with our customers and attract new business. This includes ad and direct marketing campaigns, e-newsletters, brochures and flyers, web and social media content, customer case studies, sales tools and more.

In this role, you will collaborate with marketing managers, sales, product management, and customer support teams to write understandable, actionable copy, and work closely with graphic designers and our digital marketing manager to bring your words to life.

Qualifications

  • Ability to understand business goals and translate them into targeted marketing messages
  • Strong understanding of marketing principles, resulting in actionable, engaging and audience-appropriate copy to drive brand awareness and generate leads
  • Strong attention to detail and business copywriting standards with the ability to edit for grammar and style
  • Familiarity with SEO best practices
  • Superior communication, organization, multi-tasking, and problem-solving skills
  • Specific experience writing B2B content, preferably in the automotive or technology industries
  • 5+ years marketing copywriting experience in a corporate or agency environment (this is not a technical writing position); must be comfortable working effectively in a corporate environment
  • Bachelor’s Degree in English, Communications, Marketing, or related discipline
  • An exceptional portfolio of creative B2B writing that demonstrates content repurposing across mediums

Candidates must include a link or attach samples from a writing portfolio to be considered.

Autosoft, Inc. (www.autosoft-asi.com), a Dealership Management System (DMS) software company serving the retail automotive industry for more than 26 years. Autosoft provides an innovative product suite and world-class support for car dealerships across the U.S.

Autosoft, Inc. offers a competitive base salary, benefits package and opportunities for career development.  If you want to work in a collaborative, creative work environment where you can provide meaningful contributions while being challenged to grow on the job, Autosoft, Inc. has a place for you!

E-mail resume to: aritch@autosoft-asi.com

 

Read More

November Monthly Meeting

Reservations are now open for our November 6th Monthly Meeting:

Join us to hear Matthew Harsh, Senior Director of Emerging Channels for Bob Evans present, “Sunny Side Up: Restaurant Industry Trends, Opportunities, and the Effect on Bob Evans Strategy and Future Plans.”

1mattharshOver the past 15 years, Matt has held leadership positions in the restaurant and retail industry, bringing marketing success to the likes of Bath & Body Works, LSY Advertising, and Bob Evans Restaurants where he serves as Sr. Director of Marketing. During his career he has had the opportunity to launch award winning fragrances (Japanese Cherry Blossom, Twilight Woods, Marshmallow Fireside), create new collections (True Blue Spa, Mix & Match Wall Flowers), and most recently Bob Evans Farm Fresh Refresh (New Look, Bakery Launch) to over 560 locations.

A graduate of Ohio State University in Marketing and Ohio Wesleyan in Psychology. Matt and his wife Christine are proud parents of five year old Audrey and 14 month Brady and they reside in Columbus, Ohio.

 

Visit http://aafdayton.com/event/november-monthly-meeting-2/ for details and to reserve.

Read More

Marketing & Communications Internship Opportunity

Marketing and Communications Intern

Fahlgren Mortine, one of the nation’s top independent marketing and communications agencies, is looking for a talented marketing and communications intern for our Dayton office. The internship will provide a college junior or senior with the opportunity to gain experience working in an integrated marketing and communications firm, as well as the chance to learn about the integration of paid, earned, owned and shared channels.

Students with marketing and communications experience are encouraged to apply for a 10-12 week program, which is expected to begin in January 2015.

Specific internship responsibilities may include:

 Conducts new business and client/competitor research and analysis
 Develops media lists, blogger lists, editorial calendars and media results reports
 Participates in both internal team and client meetings
 Writes news releases, website copy, fact sheets, collateral, social media content and other materials, and may support the development of integrated campaign materials including case studies, eBooks, etc.
 Conducts social media, brand research and audits
 Interacts with local, trade and national media, as well as bloggers, when appropriate
 May assist with planning and onsite execution of client events, conferences, meetings and booths
 Other duties, as assigned

Other opportunities for professional growth:

 Exposure to a broad agency setting with communications, marketing, strategic planning, media, and creative and digital disciplines
 Opportunity to tailor existing internship program to meet individual needs
 Opportunity to develop proficiencies with leading-edge communications technology research tools, including Factiva.com, CisionPoint and Critical Mention
 Opportunity to write creative and media briefs, and blog posts
 One-on-one mentoring with designated individuals throughout the course of the internship
 Ability to cultivate diverse skills through a well-rounded experience by working in a variety of industries, including consumer, non-profit, business-to-business, education, healthcare, retail, technology and tourism accounts
 Exposure to a variety of marketing and communications focus areas, including media relations, internal communications, investor relations, industry analyst relations, public affairs, strategic research, branding, crisis communications, social media, media planning and buying, paid search, brand planning and more

Qualifications and experience:

 Strong research, organizational and writing skills
 A proven understanding of marketing and communications, social media and online and traditional media
 Excellent communication skills
 Proficiency using AP Style is preferred
 Solid critical thinking skills
 Ability to take initiative and assume responsibility
 The ability to work independently and in team settings
 Excellent attention to detail, including proofreading
 A positive attitude, talent and drive
 Strong Microsoft Word, Excel and PowerPoint skills
 Prior internship experience in communications, public relations, journalism, marketing, advertising, and/or business is also a plus

To apply for this internship, please submit a cover letter and resume here: https://careers-fahlgrenmortine.icims.com/jobs/1153/marketing-and-communications-intern/job.

Application materials must be received no later than Friday, November 7, 2014.

Please, no phone calls. Relocation assistance will not be provided.

Fahlgren Mortine is an Equal Opportunity Employer.

Read More

Upward Job Opening – Senior Brand & Interactive Designer

Upward Brand-Interactive Designer Position Description

Read More

Join Now!

Become a member of AAF-Dayton
To receive a network of over 50,000 advertising professionals, a discounted price to see national level speakers on topics of very high interest to the advertising industry and a discounted price for special events including the Hermes Awards.

Memberships
Close
loading...